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Privacy Policy

Clear information about how we handle website and enquiry data.

This policy explains what SIMPLOT collects, why we use it, how long we keep it and the choices available to you.

SIMPLOT engineering team working in an industrial equipment facility

Last updated:

This Privacy Policy applies to visitors to this website and people who contact SIMPLOT about meat-processing equipment, poultry slaughtering systems, quotations or project support.

1. Scope and data controller

SIMPLOT operates this website and determines how personal information submitted through it is used. Our business contact location is Zhengzhou, Henan, China. You may contact us using the details on the Contact page or by email at info@meatprocessinglines.com.

2. Information we collect

Depending on how you use the website, we may collect:

  • Contact information: name, email address, WhatsApp number and country or region.
  • Project information: raw material, required capacity, product or process requirements, factory conditions and any message you submit.
  • Submission records: the source page, submission time and IP address used for security, abuse prevention and enquiry attribution.
  • Website usage information: visited pages, referral source, device or browser information, language, approximate location and consent or analytics identifiers where permitted.

We receive enquiry information directly from you. Basic technical and usage information is generated when your browser communicates with the website.

3. How and why we use information

We use information to respond to enquiries, prepare quotations, discuss equipment selection and project requirements, provide requested support, protect the website from misuse, maintain records of business communications and understand how the website is used.

Depending on the circumstances, processing is based on your request before entering a business relationship, our legitimate interests in responding to customers and securing and improving the website, your consent for optional analytics, or obligations that apply to business records. We do not use website data for automated decisions that produce legal or similarly significant effects.

4. Cookies and website analytics

Essential storage may be used to remember your privacy preference and support website security. The current analytics setup can record limited, cookieless daily usage statistics. If you allow optional analytics, a first-party anonymous identifier may be stored for up to 90 days to distinguish returning visits more accurately.

Analytics records are configured to be retained for up to 365 days and IP information is anonymized for statistical use. You can accept or reject optional cookies through the cookie controls shown on the website. Blocking optional cookies does not prevent you from submitting an enquiry.

5. How long we keep information

Enquiry and project records are kept while we respond, prepare or revise a proposal, support an active business relationship, and for any additional period reasonably required for legal, accounting, dispute or security purposes. Records that are no longer needed are deleted or anonymized. You may ask us to delete your information, subject to any record we must retain.

Optional analytics identifiers are kept for up to 90 days, analytics records for up to 365 days, and the cookie-preference record may be kept for up to 365 days so that the website can remember your choice.

6. Service providers, sharing and international transfers

We may share information only as necessary with personnel handling your enquiry and with providers that support website hosting, email delivery, security, backup or analytics. These providers may process data in countries other than your own. Where required, we use contractual or other appropriate safeguards for such transfers.

We do not sell personal information. We may disclose information where required by law, to protect legal rights, or in connection with a legitimate corporate transaction subject to appropriate confidentiality measures.

7. Security measures

We use reasonable administrative and technical safeguards, including restricted administrative access, form-validation and anti-abuse controls, and backups. No internet service can guarantee absolute security, so please avoid sending unnecessary sensitive information through the enquiry form.

8. Your choices and rights

Subject to applicable law, you may ask whether we hold your personal information and request access, correction or deletion. You may also object to or request restriction of certain processing and withdraw consent for optional analytics at any time. Withdrawing consent does not affect processing completed before withdrawal.

To make a request, contact us and identify the email address or WhatsApp number used in your enquiry. We may need to verify your identity before changing or disclosing a record.

9. Changes and contact

We may update this policy when our website, service providers or legal obligations change. The date above shows the latest revision.

For a privacy question or request, use the Contact page or email info@meatprocessinglines.com.